Just a couple years ago marketing to consumers on their mobile phones seemed out of reach for most business owners. Many people wouldn’t have even considered wanting to get ads on their mobile phones bringing thoughts of their phones being stuffed with spam much like their email inboxes.

While mobile coupons, text message marketing and even geo-social applications may not be as far ahead as most companies would like you to believe, it continues to grow each month. The younger demographics, 18-34 year olds, have accepted this marketing medium while older demographics continue to slowly adapt to receiving mobile coupons. (more…)

Integrating your print advertising with your mobile marketing campaign will help expand the reach of your text marketing campaign efforts, reach new customers, and help to test the effectiveness of your print marketing.

Direct mail, newspapers, box toppers, Yellow Page advertisements, and coupon books are a few of the places you should add your mobile call to action. Integrating your mobile marketing campaign into these mediums will capture the cell phone numbers of customers and you can have an automatic auto-reply text message sent back with a coupon offer. Traditional print marketing redemption rates from direct mail or newspaper are around 2%-3%. When you integrate mobile you can reach higher redemption rates from this advertising up to 20% or more in cases.

Print advertising doesn’t build a list of customers. Having a list of customers who love your business and opted-in to receive information are more likely to spend with you in the future and in marketing terms we say that “the money is in the list.” Mobile marketing turns what can be ineffective marketing into marketing that will build a list for you on auto-pilot and reduce your print spending in the future.

You can also set up multiple keywords to test different print marketing campaigns. The simple way to test the ROI in print marketing in the past was to count the number of coupons redeemed from each and then compare. But with adding a mobile call to action into these mediums you can test which advertisement gets seen by more eyes and potential customers. Have a different keyword for newspaper ads and direct mail. After a few ad runs, which keyword brought in more subscribers at a lower cost per opt-in? This is where you should focus your marketing money in the future as the list you are building is a long term sales machine that will continue to pay your business every time you send out a text blast in the future.

Integrating print and mobile marketing is simple to do, increases your effectiveness of your print advertising and is a necessary step to build a mobile marketing list of loyal customers that will spend money with you for years to come.
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STRATEGY AND CONSISTENCY WITH MOBILE MARKETING PAYS OFF

Mobile marketing takes time. It is not something a business can test for a month and say, “We gave it a shot, what’s next?” It takes time to grow a mobile database of your subscribers, time for acceptance to grow amongst your customers and you need a large enough list to measure ROI. At one month you are just beginning to grow your list with a steady flow and have only tested one or two text blasts. (more…)

by Jessica Northey

I found out yesterday that I am finalist in the Social Media Arizona Awards aka the SMAZZIES! Part of the Social Media Arizona (SMAZ) conference, the SMAZZIES celebrate new and exciting things going on around Arizona in the online world.

This next part is personal so close your eyes if you don’t want to hear this but I actually cried when I found out. I had no idea I had even been nominated, let alone a finalist. (more…)

ALL CHARACTERS WELCOME for the 140 Character Conference Road Trip at Mall of America!

Minneapolis, MN – This Thursday, August 26 from 12 to 2 PM join the band Lynhurst as they welcome Jeff Pulver’s #140conf Road Trip to The Mall of America with a special acoustic performance. (more…)