Going the Wrong Way Down the Social Media Road?
A read a blog post awhile back titled You’re Doing It Wrong. If you have ever heard me speak on stage or in person, I almost always talk about this concept. It was a real ‘ah-ha’ moment back in 2009, when I first read it.
For me, it is as obvious online, as it is in real life that you can’t compare your insides to other people’s outsides. It just doesn’t work. SO if your goals aren’t the same as my goals, than I am probably doing Social Media wrong to you, right?
Here are my original goals
-Become a Music/Broadcasting Industry Social Media Expert
-Make more personal connections
-Write a book
-Get 10,000 followers (this number just seemed cool-don’t remember why)
-Blog at least 5 times a week
-Make certain amount of money
-Be of service to others
-Give back to the Music/Radio community
-Write for ALLACCESS
If you notice, I never set up to sell anything, you could consider the book a Sales item, but that was just something I wanted to do.
Determine Social Media platforms work best for your goals.
Twitter is amazing at driving traffic to a blog or even a Facebook fan page, but you will have to get followers. How will you do that? Well, for one, you can follow people you think are interesting and then try to be interesting. You can also try following the followers of other local media outlets, musicians like yourself, especially your competition or label mates if you have any.
What content will you post to attract followers?
Will it entertain, inform, give a benefit to users, build relationships through personal contact? Some audiences are very comfortable reading blogs but not using Facebook or Linkedin, others might like the convenience of microblogging site Twitter. The million dollar question is how can you help people have a relationship with your brand through blogs, texts, messages, posts etc?
SO, as long as you are doing it right for YOU and staying in your own lane, don’t pay attention to the tailgaters, drafters and lane weavers. Keep on RUNNING YOUR OWN RACE!
The Digital Daypart: Using Social Media to Win in Broadcasting
It Can Hurt Being Real: What I Learned From The Velveteen Rabbit
Run Your Own Race
Square Peg in Round Hole Social Media
Social MEdia…Who Are You When Everyone’s Looking?