Check out the latest study from the Edison Research/Arbitron Internet and Multimedia Research Series. Feel free to write, publish or tweet about – just make sure that you provide proper attribution to Edison Research and Arbitron. Hope you get plenty of use out of it! Download latest study from Edison Research/Arbitron Internet & Multimedia Research: [...]

In life, there are people who know you, people who know of you and people who know nothing about you! It is important to rally the people you know, and then see if they will help you with the people who might be interested in what you have to offer, whether that is music, thoughts, [...]

Twitter is launching the much anticipated (and feared by some) advertising Platform today! “We hope you’ll share in our enthusiasm as today we unveil a simple service we’re calling Promoted Tweets. It’s non-traditional, it’s easy, and it makes a ton of sense for Twitter,” writes Biz Stone on the Twitter Blog this morning. In additon, [...]

The Right Message, The Right People, The Right Amount of Times. Part II: The Right People Do you want to talk to Golfers in Tucson or Hunters in Wisconsin? You know your business better than anyone else. By the time you take your Marketing efforts “Web 2.0″ you should have identified your target audience. Generally [...]

“The right message, to the right people, the right amount of times.” This is the Holy Grail of  Advertising: Getting the message you want, transmitted to the ideal audience and having it hit right when you want it. You can have a great commercial but buy a very small schedule or you put a commercial that speaks [...]