What do the words viral marketing or viral advertising mean? Typically it describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. This week,  Alabama Filmmaker, Blogger, Talk Show Host and my personal friend Ladd Ehlinger Jr, found out [...]

Every Tuesday I will guest host a segment with FilmLadd discussing Traditional, New and Social Media Optimization. Times will vary but generally between 12p-2p (PST) The segment is called “OptiMedia Tuesdays.”  If you have questions or an idea for subjects you would like to see us discuss let me know! This week we will discuss [...]