Everyone in the tech world wondered when Facebook would create a geo-location based application and take over Foursquare‘s ‘unfair’ share of the market.  Well it happened last week, to their chagrin, it has been met with a lot of criticism. But Facebook has become the number one place for relationship building/marketing for many brands and [...]

Associated Press | Facebook is about to change the way it asks its users to connect to brands on the site. Instead of asking people to “become a fan” of companies such as Starbucks, Facebook will let them click on a button that indicates they “like” the brand. Facebook already lets people show that they [...]

The Right Message, The Right People, The Right Amount of Times. Part II: The Right People Do you want to talk to Golfers in Tucson or Hunters in Wisconsin? You know your business better than anyone else. By the time you take your Marketing efforts “Web 2.0″ you should have identified your target audience. Generally [...]

“The right message, to the right people, the right amount of times.” This is the Holy Grail of  Advertising: Getting the message you want, transmitted to the ideal audience and having it hit right when you want it. You can have a great commercial but buy a very small schedule or you put a commercial that speaks [...]

GET SOCIAL with @JessicaNorthey THIS WEEK I caught up with KNIX Country’s Matt McAllister and am excited for you to get to know someone I really admire.   I have followed the career of Phoenix’s KNIX Morning Show Co-Host for awhile now.  He is dedicated to putting the highest quality programming on the air. Matt is [...]