In Broadcasting, dayparting is the practice of dividing the day into several parts where radio programming or television programming is aired or on the marketing side, bought. Programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time. Rush hours are more specific to radio stations and traffic reports are usually given [...]

Happy New Years Eve and Welcome to 2010-almost. I recently saw this headline, “Pepsi drops Super Bowl for Social Media.”  In case you didn’t hear, last week Pepsi announced that for the First time in 23 years, Pepsi’s millions for advertising will go elsewhere.In what will be called one of the most monumental milestones in [...]