Finger Candy Media Tips for Social Media Success

  • Set a strategy for Social Media optimization and be consistent. Nothing looks worse than months without activity!
  • Take advantage of the free applications like ping.fm to streamline your Social Media efforts.
  • Don’t forget the blog! It is such a great way to control your own content & establish yourself as an authority in your industry!
  • Think of Social Media like you were scheduling radio commercials. When is your target audience listening?
  • Don’t spray and pray. Narrow your message to your target audience.
  • Connecting with other people should be your number one goal.
  • Educate yourself and understand how your target audience uses Social Media.
  • Don’t put all your “eggs” in one basket. Diversify your Social Media efforts and use multiple platforms.
  • Add Social Media Platform Participation links to Business cards, letterhead, vehicle wrap, Broadcast and Print Media.
  • On Twitter, register with wefollow.com & twellow.com and use to find people w/similar interests to get social with.
  • Define your goals and manage your own expectations.
  • Don’t get caught up in the Social Media drama & try to stay connected to positive people.
  • Budget at least half an hour a day to Social Media efforts.
  • Download Tweetdeck, Seismic or Twitterific for a better understanding of how to use Social Media platforms to their full potential.
  • Use Social Media to have discussions w/followers. Ask them for feedback and see what they want!
  • Most Social Media platforms are GLOBAL & PUBLIC. Everyone who follows u can see what ur saying. Use same PR rules as your company.
  • Try to make Social Media useful for your Followers by providing information and tips that benefit THEM!
  • Try your best to thank EVERYONE who Re-tweets you and reply back to EVERYONE who @ replies to you.
  • No one cares what you had for breakfast or the last time you made a bowel movement! There is such a thing as TMI(too much information)!
  • Download Social Media Platform Applications into your phone making participation as easy as texting.
  • Consistently talk about your Social Media Participation when you are out in public.
  • Promote Twitter on Facebook &/or other Social Media Networks and vice versa. This is also GREAT for SEO)
  • Use search.twitter.com 2 find subjects, keywords, trending topics that are important to u & follow people who are talking about them
  • Re-Tweet/Re-Post & RT again, a great way to validate others & show that you are listening & care about what they are saying!
  • List a website, blog, FB url link (test that it works) to a place where followers can get more info about you.
  • Use great bio including keywords that are strategic to the market you are trying to grow you/your brand too.
  • Use a photo not a logo that is engaging and shows your personality, this will be your benchmark for success.
  • Define your goals so you can manage your own Social Media expectations! Written goals drive success!
  • Just like a Personality-Socialality shld reflect unique attributes including behavioral, emotional & mental that give u character!
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