Twangout with @GuyKawasaki 12/19 Talking About His New Book #APE

by Jessica Northey 

Hey everybody! Happy Holidays!

This Wednesday December 19 at 2pm PT/5pm ET, I will be hosting a LIVE VIDEO chat with the always Enchanting, Guy Kawasaki who just published a new book about publishing books. It’s called APE: Author, Publisher, Entrepreneur–How to Publish a Book. We will be doing the weberview on my Google Plus/#CMchat hybrid show #Twangout. It’s basically a Twitter Chat on the bottom of a Youtube video. It’s called Google Plus Hangout technology or ”Hangout on Air” (they are pretty trick, and I owe you a whole other blog post about them!)  You will be able to watch the LIVE STREAM and interact with both Guy, Gwen Sebastian and myself.  I will also be giving a few people a chance to join us in on the Twangout.  LET ME KNOW if you’re interested! (more…)

What Your Dog Can Teach YOU About Social Media

by Jessica Northey

I don’t know about you guys, but I learn so much, about myself, and life in general from my dog. Sissy teaches me about having a sense of humor, routine and even how to just let go, lay around and do nothing occasionally. She lives in the moment, and I am obsessed with that idea.

I really didn’t mean for this to be a ‘Social Media Etiquette’ post, it just kinda turned out that way. I considered common social media occurrences and practices, then related them back to dogs.  

Hope you enjoy this post as much as I enjoyed writing it.

What your dog can teach YOU about Social Media:

-Sometimes you have to bark to get people’s attention
In Social Media the “squeaky wheel” gets the oil. You have to put yourself out there, to find people who will relate or even debate with you, depending on what you are looking for.

-Keywords are crucial to communication
When I say the words “wanna” ,“go”, “ride”, “walk”, “breakfast”, “gramma” my dog responds because the words appeal to her. If you know your business and your audience, you will want to use the words that make sense and will attract people to you.



Is Your Business Ready for Black Friday and All Other Days ?

If tradition holds, even in this economy, retailers whether brick and mortar or cyber, will see their business hit black today for the first time in 2012.  Forecasters are calculating how much they think we’ll spend on Black Friday-the day after Thanksgiving, Small Business Saturday and Cyber Monday-the Monday following the holiday weekend.

These days kick off the Holiday shopping season, and are a strong indication of what to expect. Consumer spending makes up more than two-thirds of all economic activity in America. And this year there is a lot riding!  Retailers such as JCPenney, Macys, Gap and Sears, have boosted not only their traditional promotional advertising efforts but are using social media sites such as Facebook, Twitter, Google Plus and Instagram.  Stores are offering freebies and slashing prices and using social media to promote their deals. (more…)


How to help #HurricaneSandy recovery efforts VIDEO CHAT #SandyHelp

Big Thanks to Britt Michealian, Amy Vernon, Josh Charles, Heather Fay, Robert Moore, Marty McPaddenLinda Bernstein and everyone who live tweeted, passed info along, donated and helped.

If you aren’t able to personally provide shelter and supplies to those affected by Hurricane Sandy, it doesn’t mean you can’t help at all. There are many organizations along the East Coast that are providing shelter, food and other supplies to victims of Hurricane Sandy. Here is a list from 10 Ways You Can Help #HurricaneSandy Recovery: (more…)


How You Can Help #HurricaneSandy Recovery Efforts LIVE VIDEO CHAT Monday 11/5 10am PT cc @MamaBritt

“The life I touch for good or ill will touch another life, and that in turn another, until who knows where the trembling stops or in what far place my touch will be felt.”
Frederick Buechner

Join Britt Michaelian and me (Jessica Northey) along with some of our East Coast pals for a LIVE video chat/hangout to talk about how you can help with relief efforts for the victims of Hurricane Sandy.

RSVP on here.

I was in Nashville all week covering the CMA Awards and a bit out of pocket. I talked to Britt Sunday and we both shared some tears and then, because Britt is always in solution mode, she went straight to, “what can we do to help?”   We decided to pool our resources as well as put our brands, and brains together.   Britt, the kindest person on this planet has an amazing list of very actionable things people can do to help, and has been contacting other brands and talking to our friends who are affected by Hurricane Sandy to see what we can do to immediately help.  When we start LIVE STREAMING I will post here, as well as at and on Britt’s blog. (more…)