Weeding Between Your Ears

by Jessica Northey 

First of all…HAPPY HOLIDAYS!!!!

I wonder how much of what I write and post is actually “Social Media” in your eyes?  It’s distributed via Social Media, but it’s just my thoughts.  I really do hate to give advice, but seem to love to give my opinion, and yes it’s true, I can be a bit bossy.  However, I am not the type to write, ‘how to’s‘ that try to sell and/or tell people, ‘this is what I think you should do‘; that’s just never been my way.  Mostly because after 15+ years experience in traditional media I recognize, there is NOT one right way to do things, and the minute you think you got it dialed in, everything changes.

Just consider my thoughts as experience talking.

I am not perfect. I am not a qualified therapist, nor do I consider myself to be some kind of guru in the Social Media world. I am just a girl who dreamed up some ideas, and fearlessly went after them.

The point of this post is somewhere between your two ears. The garden, that is your mind. Some years ago, I starting saying “I need to pull some weeds” when I had thoughts that made me feel uneasy or uncomfortable in my own skin.  I would shamelessly, talk to a friend/family member, and pull them weeds out of my head!  There is so much power in telling someone *safe* your crappy thoughts, and getting them, the heck out of your brain. I caution you, be very selective with who you talk to. Not everyone is trustworthy, and you may want to hit up a professional, or even a member of the clergy when stuff seems just too big.

Like the way you approach gardening in your yard, here are some basic tools I try to use to keep sane, online and off:



Twangout with @GuyKawasaki 12/19 Talking About His New Book #APE

by Jessica Northey 

Hey everybody! Happy Holidays!

This Wednesday December 19 at 2pm PT/5pm ET, I will be hosting a LIVE VIDEO chat with the always Enchanting, Guy Kawasaki who just published a new book about publishing books. It’s called APE: Author, Publisher, Entrepreneur–How to Publish a Book. We will be doing the weberview on my Google Plus/#CMchat hybrid show #Twangout. It’s basically a Twitter Chat on the bottom of a Youtube video. It’s called Google Plus Hangout technology or “Hangout on Air” (they are pretty trick, and I owe you a whole other blog post about them!)  You will be able to watch the LIVE STREAM and interact with both Guy, Gwen Sebastian and myself.  I will also be giving a few people a chance to join us in on the Twangout.  LET ME KNOW if you’re interested! (more…)

What Your Dog Can Teach YOU About Social Media

by Jessica Northey

I don’t know about you guys, but I learn so much, about myself, and life in general from my dog. Sissy teaches me about having a sense of humor, routine and even how to just let go, lay around and do nothing occasionally. She lives in the moment, and I am obsessed with that idea.

I really didn’t mean for this to be a ‘Social Media Etiquette’ post, it just kinda turned out that way. I considered common social media occurrences and practices, then related them back to dogs.  

Hope you enjoy this post as much as I enjoyed writing it.

What your dog can teach YOU about Social Media:

-Sometimes you have to bark to get people’s attention
In Social Media the “squeaky wheel” gets the oil. You have to put yourself out there, to find people who will relate or even debate with you, depending on what you are looking for.

-Keywords are crucial to communication
When I say the words “wanna” ,“go”, “ride”, “walk”, “breakfast”, “gramma” my dog responds because the words appeal to her. If you know your business and your audience, you will want to use the words that make sense and will attract people to you.



Is Your Business Ready for Black Friday and All Other Days ?

If tradition holds, even in this economy, retailers whether brick and mortar or cyber, will see their business hit black today for the first time in 2012.  Forecasters are calculating how much they think we’ll spend on Black Friday-the day after Thanksgiving, Small Business Saturday and Cyber Monday-the Monday following the holiday weekend.

These days kick off the Holiday shopping season, and are a strong indication of what to expect. Consumer spending makes up more than two-thirds of all economic activity in America. And this year there is a lot riding!  Retailers such as JCPenney, Macys, Gap and Sears, have boosted not only their traditional promotional advertising efforts but are using social media sites such as Facebook, Twitter, Google Plus and Instagram.  Stores are offering freebies and slashing prices and using social media to promote their deals. (more…)


How to help #HurricaneSandy recovery efforts VIDEO CHAT #SandyHelp

Big Thanks to Britt Michealian, Amy Vernon, Josh Charles, Heather Fay, Robert Moore, Marty McPaddenLinda Bernstein and everyone who live tweeted, passed info along, donated and helped.

If you aren’t able to personally provide shelter and supplies to those affected by Hurricane Sandy, it doesn’t mean you can’t help at all. There are many organizations along the East Coast that are providing shelter, food and other supplies to victims of Hurricane Sandy. Here is a list from 10 Ways You Can Help #HurricaneSandy Recovery: (more…)