TweetWe all know that finding new customers is the life line to small businesses. Many are turning away from traditional marketing customer acquisition methods such as newspaper, direct mail, yellow pages as these mediums have been dying over the past couple years. Online marketing methods such as a small business website, search engine optimization, Google [...]

TweetSMS advertising continues strong growth from 2010 into 2011 for brands and the marketing agencies that manage their campaigns. Traditional advertising has been undergoing a shift from offline and print marketing to mobile advertising from SMS marketing to mobile ad display. Software company, STRATA, that engages in media buying and selling, polled marketing agencies about [...]

TweetThe number of businesses starting SMS mobile marketing campaigns each day continues to grow not only with us but across the market category. Today’s marketing budgets are more crucial then ever to protect and show a positive return on, having a mobile marketing strategy in place before starting a new campaign will lead to a higher [...]

TweetThe main issue when running a SMS marketing campaign is how to increase and build your opt-in list as quickly as possible so you may being sending text blasts that will bring a positive ROI to pay for your campaign. The key is utilizing multiple mediums to advertise your mobile call to action and getting these [...]

TweetNo matter your business category there are certain factors that make a mobile marketing campaign a success.  At a recent restaurant trade show we spoke at an attendee kindly remarked they tried mobile marketing and it didn’t work. After inquiring why this was, we discovered a host of factors that contributed to this business owner getting [...]