“Recently I’ve been having horrible nightmares. These nightmares aren’t the kind I had when I was a child though, these are much worse. These nightmares take me into the future and give me a glimpse of what the SMS industry has become. “ Derek Johnson posted On Mobile Marketing Watch and he continues to say: [...]

Even with all of the information available on SMS marketing, it is still a relatively new marketing medium and with quick adaptation from businesses, mistakes do happen. Common mistakes can lead to lower opt-in rates, low redemption rates and a SMS marketing campaign that does not meet your expectations. Rimma Kats from Mobile Marketer helps [...]

John Arnold wrote last week on Entrepreneur.com about 10 ways small businesses can find customers using mobile marketing. John is the author of Mobile Marketing for Dummies, and Email Marketing for Dummies and he owns a marketing consultancy in Boulder, Colorado called Aveta Marketing that specializes in marketing strategies for small businesses and non-profit organizations.  He mentions Moto [...]

We all know that finding new customers is the life line to small businesses. Many are turning away from traditional marketing customer acquisition methods such as newspaper, direct mail, yellow pages as these mediums have been dying over the past couple years. Online marketing methods such as a small business website, search engine optimization, Google [...]