News Archive for Items Categorized 'Fundamentals', only excerpts shown, click title for full entry.

Whats Your Social Media Game Plan for 2012?

TweetThis was originally written for a Broadcasting/Music community I have a column in, but change a couple job titles/adjectives and this could be any industry. Hat tip and big thanks to Guy Kawaksaki, Jay Albright, Scott Stratten, Valerie Geller, Sarah Austin, Andie Lynne, Amy Howell, Adam Drake and Nick Schneck for their practical and relevant 2012 [...]

Sweat Equity

TweetIt’s not very often you hear about an “overnight” success that doesn’t end up being an, easy come, easy go story. Rebecca Black is a recent example, although I think she is getting some commercial work and if that’s what she was trying to do as a young musician, well then, there ya go… Most people [...]

Big Bad Burnout (It Happens)

TweetHow do you deal with Social Media Burnout? I am not doing it well but needed to remember all this! Burnout – a state of mental, physical and emotional exhaustion — the experience of long-term exhaustion and diminished interest Every once and awhile I go through a stage where I feel anti-social, both on and [...]

Are You Talking To Me?

TweetWhen you tweet, post, blog, circle, email *send smoke signals* who are you trying to reach? Are you trying to reach me? Well, not technically me, but the “me” in your audience. Do you talk to “me” in words “I” understand and follow things that are important to “me”? There is this term in ad [...]

Social Media and the Seven Diminutives

TweetWhen I woke up this morning to my four and half pound, tail wagging, bundle of love, and constant source of inspiration, Sissy;  I thought about how much it makes my morning to be greeted like she has not seem me in days…EVERY day. The smile on my face right now at recollection says it all. [...]