News Archive for Items Categorized 'Fundamentals', only excerpts shown, click title for full entry.

Whats Your Social Media Game Plan for 2012?

This was originally written for a Broadcasting/Music community I have a column in, but change a couple job titles/adjectives and this could be any industry. Hat tip and big thanks to Guy Kawaksaki, Jay Albright, Scott Stratten, Valerie Geller, Sarah Austin, Andie Lynne, Amy Howell, Adam Drake and Nick Schneck for their practical and relevant 2012 [...]

Emotional Tweeting

It happens. Emotional tweeting, posting, texting, emailing….we are all *mostly * humans, having a human experience, both online and in REAL time. In my opinion, some of the best content comes from emotions that trigger passion. Passion has been the touchstone for inspiration for me from the beginning.  Enthusiasm for music, that is contagious, is my signature. My love of Social [...]

Sweat Equity

It’s not very often you hear about an “overnight” success that doesn’t end up being an, easy come, easy go story. Rebecca Black is a recent example, although I think she is getting some commercial work and if that’s what she was trying to do as a young musician, well then, there ya go… Most people [...]

Run Your Own Race

My Grampa used to always say, “don’t drive by the rearview mirror”. Coming from an Indy Car/NASCAR/Open Wheel/Stock Car Champion, I interpreted this as a racing and/or everyday driving tip. He also said things like, “drive three cars ahead of you”, and “second guessing instinct causes accidents”.  Looking back, I can see how he literally [...]

Big Bad Burnout (It Happens)

How do you deal with Social Media Burnout? I am not doing it well but needed to remember all this! Burnout – a state of mental, physical and emotional exhaustion — the experience of long-term exhaustion and diminished interest Every once and awhile I go through a stage where I feel anti-social, both on and [...]