When you tweet, post, blog, circle, email *send smoke signals* who are you trying to reach? Are you trying to reach me? Well, not technically me, but the “me” in your audience. Do you talk to “me” in words “I” understand and follow things that are important to “me”? There is this term in ad [...]

When I woke up this morning to my four and half pound, tail wagging, bundle of love, and constant source of inspiration, Sissy;  I thought about how much it makes my morning to be greeted like she has not seem me in days…EVERY day. The smile on my face right now at recollection says it all. [...]

“Why are you trying so hard to fit in when you were born to stand out?” -Quote from movie “What A Girl Wants” I am guilty of trying to “MacGyver” feelings, thoughts and situations to make them work for me, when they were clearly not coming to me naturally. Social Media participation was once something [...]

In Broadcasting, dayparting is the practice of dividing the day into several parts where radio programming or television programming is aired or on the marketing side, bought. Programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time. Rush hours are more specific to radio stations and traffic reports are usually given [...]

ar·my : noun -a body of persons organized to advance a cause When I decided to write this post I actually Google’d: ‘how to start an Army’, and was a little scared of what I found. In America, forming your own army or militia is a constitutional right (2nd amendment), and is also protected by [...]