Tweet In Broadcasting, dayparting is the practice of dividing the day into several parts where radio programming or television programming is aired or on the marketing side, bought. Programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time. Rush hours are more specific to radio stations and traffic reports are usually [...]

TweetIt is an amazing privilege to feature one of the most brilliant minds in broadcasting here on FingerCandyMedia.com. I had the honor of meeting American Media Executive Lee Abrams at the Arbiton Client Conf/Jacobs Media Summit last year. I actually opened for him, true story, or least I spoke right before him. Lee has held a number of [...]

TweetWho are the people that say “yes” when Arbitron calls? “Why do they do it?  Do they follow the rules?  Do they even know it’s about radio, or do they think it’s about all media?  What do they think of the meters themselves and are they embarrassed to be seen wearing one?  Is it true [...]

Tweet Chris Brogan wrote a blog post awhile back titled YOU’RE DOING IT WRONG. If you have ever heard me speak on stage or in person, I always talk about this revelation. It is as obvious online, as it is in real life that you “can’t compare your insides to other people’s outsides.” It just doesn’t work. [...]

TweetWith the first decade of the 21st century under our belt, we are all wondering what to expect during the next ten? As we look forward to the future of Social Media, I would like draw from YOU: my own network of friends and colleagues: for your thoughts, ideas and expert opinions!   Currently I [...]