This was originally written for a Broadcasting/Music community I have a column in, but change a couple job titles/adjectives and this could be any industry. Hat tip and big thanks to Guy Kawaksaki, Jay Albright, Scott Stratten, Valerie Geller, Sarah Austin, Andie Lynne, Amy Howell, Adam Drake and Nick Schneck for their practical and relevant 2012 [...]

It’s not very often you hear about an “overnight” success that doesn’t end up being an, easy come, easy go story. Rebecca Black is a recent example, although I think she is getting some commercial work and if that’s what she was trying to do as a young musician, well then, there ya go… Most people [...]

In the Broadcasting world we have an old saying, ‘when you live by the numbers, you die by the numbers’, meaning a good Arbitron or Nielsen book this quarter, or ratings period, could be followed by a bad book next. I remember the year that the Arizona Diamondbacks were in the World Series, and we were [...]

I have had a few people ask, “How do you get the analytics for Twitter Chats or Hashtags.”  Well, I recently started using a service called HashTracking. They are very wonderful people, quick to respond and very easy to work with.  They even provide Snapshots of Tweets, Impressions & Reach, Top 20 List, Drill-down Content Analysis, Detailed Contributor List and Full Transcripts. [...]

In Broadcasting, dayparting is the practice of dividing the day into several parts where radio programming or television programming is aired or on the marketing side, bought. Programs are most often geared toward a particular demographic, and what the target audience typically engages in at that time. Rush hours are more specific to radio stations and traffic reports are usually given [...]