News Archive for Items Categorized 'Analytics', only excerpts shown, click title for full entry.

Don’t Get Lucky – Get Results! 21 Ways to Rock Twitter

TweetHappy St Patrick’s Day weekend from everyone here at the Finger Candy Media Blog (which is actually me, myself and my dog Sissy.) I always look forward to a holiday that offers a chance to drink green beer, and eat corned beef and cabbage! I had to throw in the sham to the ROCK. I thought [...]

Whats Your Social Media Game Plan for 2012?

TweetThis was originally written for a Broadcasting/Music community I have a column in, but change a couple job titles/adjectives and this could be any industry. Hat tip and big thanks to Guy Kawaksaki, Jay Albright, Scott Stratten, Valerie Geller, Sarah Austin, Andie Lynne, Amy Howell, Adam Drake and Nick Schneck for their practical and relevant 2012 [...]

Sweat Equity

TweetIt’s not very often you hear about an “overnight” success that doesn’t end up being an, easy come, easy go story. Rebecca Black is a recent example, although I think she is getting some commercial work and if that’s what she was trying to do as a young musician, well then, there ya go… Most people [...]

Live By The Numbers….

TweetIn the Broadcasting world we have an old saying, ‘when you live by the numbers, you die by the numbers’, meaning a good Arbitron or Nielsen book this quarter, or ratings period, could be followed by a bad book next. I remember the year that the Arizona Diamondbacks were in the World Series, and we were [...]

Must Tweet Monday: @HashTracking #Twitter #Chat Analytics

Tweet I have had a few people ask, “How do you get the analytics for Twitter Chats or Hashtags.”  Well, I recently started using a service called HashTracking. They are very wonderful people, quick to respond and very easy to work with.  They even provide Snapshots of Tweets, Impressions & Reach, Top 20 List, Drill-down Content Analysis, Detailed Contributor List and Full [...]