News Archive for Items Categorized 'advertising', only excerpts shown, click title for full entry.

The Content Big Ten (Guest Post from Lee Abrams)

Tweetguest post from Media Mogul Lee Abrams American media is in an undeniable position of strength in terms of accessibly,  but  it has the potential for extinction in its current form.  Overly dramatic maybe, but there are a lot of red flags that need to be addressed and those who address and execute will be the [...]

When Opportunity Knocks…

Tweet…are you listening? What are you doing while everything is happening around you? Not just on Social Networking and Social Media platform participation, but life in general? Looking for a job…love interest…friends…investment opportunities… what motivates you to get up in the morning? I know a lot of people, with a lot of things and they still [...]

Live By The Numbers….

TweetIn the Broadcasting world we have an old saying, ‘when you live by the numbers, you die by the numbers’, meaning a good Arbitron or Nielsen book this quarter, or ratings period, could be followed by a bad book next. I remember the year that the Arizona Diamondbacks were in the World Series, and we were [...]

Laws of Public Policy from The Leadership Institute

TweetI published this awhile back but I love these and use them daily. They make me think and am constantly referring back to this list. When I was younger I had the opportunity to attend, intern and work for the Leadership Institute. “Mortons Laws of the Public Policy Process” coined by Leadership Institute founder and President Morton Blackwell, have stuck with me [...]

Square Peg in Round Hole Social Media

Tweet“Why are you trying so hard to fit in when you were born to stand out?” -Quote from movie “What A Girl Wants” I am guilty of trying to “MacGyver” feelings, thoughts and situations to make them work for me, when they were clearly not coming to me naturally. Social Media participation was once something [...]