XM Radio Pioneer Lee Abrams Launches ‘Think’ TeleVisual Network
THINK TELEVISUAL NETWORK, “a dramatic reinvention of Television News” to be Launched by Industry Change Agents STEVEN SASLOW, LEE ABRAMS, and BRANDON DAVIS.
THINK TELEVISUAL NETWORK plans to “elevate the television news playbook into the digital age with a radical reinvention of the way news and information is produced and delivered.” A self-funded, joint venture from communications industry innovators STEVEN SASLOW, LEE ABRAMS and BRANDON DAVIS, THINK is designed to present one unified televisual news experience across every device category.
A self-funded, joint venture from communications industry innovators Steven Saslow, Lee Abrams, and Brandon Davis, Think is designed to present one unified televisual news experience across every device category.
Think looks to rewrite the news/information blueprint where a completely new style of presentation will merge with the magic of 21st century technology and modern American culture. Via big screen TVs, computers, tablets, and smart phones, people in the modern high-bandwidth environment will have access to the network’s creative driven, media-rich programming at home, at work, and on the road.
Set to launch in 2012,
“Think will be to digital what CNN was to cable in its inception, but with content created for the way people are receiving information in a device-driven age,” says Saslow. “TV used to be the only place with enough bandwidth to view film and video, but now people can access things digitally, and immediately, everywhere. TV news presentation, however, hasn’t been updated since the mid-1980s—we’re committed to changing that. Think programming will be compatible with the full range of digital screens that people use, and for the changing realities of how people are consuming media in 2012 and beyond.”
Just as viewers will access Think from any and every screen of their choice, advertisers will benefit from the ability to place one Think media buy that has comprehensive vertical reach across the full range of devices viewers use. Think is developing its distribution model partly in conjunction with cable television, and will be co-marketed with cable systems as an expanded, free digital service for subscribers. With distribution models and bandwidth in place to support mass acceptance—and intelligent content tailored for broad appeal in the technology age—Think is spearheading the natural evolution of news information for the 21st century.
Balancing original content developed by Think with a totally new creative style is the key element in the network’s re-imagination of the television news format. Its founders’ vision represents a paradigm-shifting evolution beyond traditional news, focusing on new ways of storytelling that engage the eyes, ears and mind. Updated 24/7 from a wide range of video and audio sources, Think will deliver news and information in a cinematic and sonically rich presentation. Think is designed to capture a generation raised in the new era of brilliant technology as well as viewers of every age whose experiential expectations and information seeking habits have evolved from the pre-Internet era.
“News and information is what is steering our 21st century America, the equivalent of what rock ‘n roll was forty years ago,” says Abrams. “Think will merge this passion for information, knowledge, and insight with the revolution in technology to create an interactive multimedia experience that will redefine how people are informed and enlightened.”
What do you think about THINK?
Steve Saslow has more than thirty years of experience in the radio and media industries. In 1986, he founded SJS Entertainment Corporation, which produced and sold network radio programming and services and live concert programming and events. Steve sold SJS to SFX Entertainment in 1997, and joined SFX as Executive Vice President to help grow SFX Network Group, which was sold to Clear Channel Communications in 1999. He also created the first interactive music service, “1-800-MUSICNOW,” acquired by MCI Telecommunications in 1995. Before forming SJS, Steve served as Director of Special Programming for NBC; previously, he served as Director of Marketing for Group W Satellite Communications. Most recently, beginning in 2003, Steve was Vice-Chairman and CEO of Verance Corporation, a leader in Watermarking technology for the media and filmed entertainment industries. Steve serves on the Board of Directors of the International Radio and Television Society.
Lee Abrams is a recognized leader in re-inventing traditional media and marketing. Most recently, he was The Tribune Company’s Chief Innovation Officer, responsible for helping re-invent the company’s scores of TV stations, cable channels and newspapers, as well as to help create a new and modern innovation-focused culture. Prior to 2008, Lee was XM’s Chief Programming Officer. Lee joined XM as their first employee in June 1998 to create satellite radio, designing the programming and overseeing and training a staff with the mandate to re-invent the sound of radio. Lee has been shaping the American radio industry for over three decades. During the past 40+ years, he has brought unparalleled ratings and economic success to radio stations in over 400 markets, including 97 of the top 100. In 1993, Newsweek listed Lee as one of America’s “100 Cultural Elite” for his contributions to creating the modern radio; and Radio Ink listed Lee as one of the 75 most important radio figures of all time.
Brandon Davis is an attorney with more than 30-years of experience, concentrating in intellectual property, sports and entertainment law, and commercial dispute resolution, while serving as outside counsel to early stage and mature businesses. He began his legal career at Baker & McKenzie, where he concentrated on transnational commercial matters. In 1991, he founded his own firm, Davis & Pfahl, LLP, and has represented music companies, technology companies (including start-ups), world champion boxers and entertainment figures, in both commercial matters and litigation. He has lectured on gray market issues and has advanced significant protection against gray market imports. In addition, he has organized and led litigation teams including the successful defense of a technology company against a patent infringement claim, resulting in a withdrawal of all claims. As legal counsel to corporate leadership, Brandon handled capital raises, strategic partner relationships, executive employment contracts, and management/board relations, among other corporate concerns.