Once upon a time there was a girl, and her dog. They lived somewhere … under the sun *and lots of it* ~ Arizona! She was a friendly, ambitious, creative SocialMediologist … and the fairest maid in all the land (uhmm it’s my story).   She dreamed about one day helping people while working with Entertainers and hoped to make the world a better place …. one tweet at a time.

On a serious note, last week The Huffington Post reported that Walt Disney Studios began filming “Oz: The Great and Powerful,” a prequel to “The Wizard of Oz.”  It got me thinking about the original “The Wizard of Oz” so I watched the movie and THAT got me thinking about what I learned about myself and my journey in comparison to some of the major points made in the movie and how I apply to my life and use of Social Media.

In the story, Dorothy is knocked unconscious during a tornado. She, her dog and the farmhouse are swept up in the storm and dropped into the magical Land of Oz, where she sets out on the yellow brick road to the Emerald City to ask the Wizard of Oz to return her to Kansas. During her journey, she meets a Scarecrow, a Tin Man and a Lion, who join her, hoping to receive what they lack themselves. They are pursued by the Wicked Witch of the West, who wants her dead sister’s magic ruby slippers, now worn by Dorothy.

So what can we learn from Dorothy’s adventure that we can  apply to Social Media and life in general?

-We are all searching for something, somewhere
Social Media is a mirror of real life in real time that has taught me to continuously reach inside myself for answers. When you have faith in the Big picture or what “Oz” is to you personally and stop apologizing for your opinions, you will feel the strength of your convictions. There is no magic solution, just determination, perspiration and dreams.

-Sometimes it takes a tornado to make us change
I have been in a place where I was unhappy with my circumstances but still unmotivated to do anything about it;  therefore my complaints were self deprecating and useless as far as getting me results. When you are trapped in complacency it’s never easy to see the light at the end of the tunnel, and even worse if you are convinced it is a train coming towards you. You have to decide if you are a victim or a volunteer and only you have the power to evaluate this.  Change comes from within, not without.

-Were not in Kansas anymore
Web 2.0 is pushing the world forward with one click, but there is still work involved in planning, launching and maintaining your social media presence and platforms as they relate to your life and your brand. Word of mouth is now WORLD of MOUTH. As my friend Amy Howell always says, “What happens on Vegas now ends up on Twitter” so it is important to always remember the difference between being personable and too personal.

-You can’t always control where you land
Gramma used to say, “look down at your feet and you’re exactly where you’re supposed to be”, followed by something Holy –  like, “God doesn’t make mistakes”. It’s your job to make the best out of the circumstances you are given. SO, when the pavement meets the road put on those Mojo Moxy Sassy heels, and ease on down!

-Listen to that little voice
Most of us are adults and have learned the difference between right and wrong. I am not here to preach morals. I find that it is important to listen to my conscience when it is giving me guidance or direction. If you pay attention and listen closely you will know what is the right decision is for you.  Conviction. This trust factor does not necessarily happen overnight. You might make some mistakes before you get better at listening to that “little voice.”  I have found that I would rather make the mistake then have the regret. ABOVE ALL ELSE learn to trust yourself and you will discover others trust you.

-“I’ll get you, my pretty. And your little dog, too!”
I read a post called you’re doing it wrong,  “No matter what, someone, somewhere thinks you are doing it wrong.” Critics criticize and all for their own reasons.  “If it don’t apply, let it fly,” that’s what I always say. In fact, you know you have made it when you start getting critics.  Where you made it, is your choice.  Love me, hate me…just spell my name right!

-Follow the yellow brick road
The Wizard of Oz is suspected to have referenced several political issues of the late 1800’s. Most notably, the issue of a Gold Standard which leads to power and was said to be the symbolism of the “Yellow Brick Road.” Like Amanda Hite aka SexyThinker on Twitter says: “If you make meaning, you will make money.” I add to that just follow the brightest road ahead based on your beliefs and bring along all the characters that empower you with their smarts, love and strength and then you are already there.

-If I only had a brain
Collect as much knowledge as you can. Read books, take webinars, attend industry conferences, download whitepapers, buy books or e-books etc. There are so many great ideas out there for you to pick and chose from!

-Learn to trust your heart
“Be faithful to that which you were called” has been my motto. Whatever your calling is, or what you can’t stop thinking about, is what you are meant to do. And never forget to run your own race.

-Courage happens when you let it
Courage is the confrontation of fear, pain, risk, uncertainty or even intimidation. Sometimes my worst enemy is between my own two ears. If you ask me it is quite alright to “fake it until you make it” internally. Just know that you CAN do it!

-Show me the money
What does your Emerald City look like? I don’t think it’s necessarily about the money for me. It’s more about the meaning behind what I am doing. I have found that if my clients are successful and making progress towards there goals and determining their own ROI, than so am I. Money is not the end all be all for me, I take pride in the fact that, a job worth doing – is worth doing well.

-Sometimes the answer is at your feet
It was actually at my fingertips…I just had to get that in, still my story!

There is no place like finding your home….online. I am really grateful to all my friends who helped me find mine. You know who you are and I mentioned a couple of you in this post.

Curious to know your thought and reactions or even what movie reminds you of  your life?


In Search of…Happiness.
The Social Media Vision of Jessica Northey from the Huffington Post