March 25, 2010
Finger Candy Friday: Spotlight on Larry Pareigis
Nine North Records/Turnpike Music’s handpicked staff brings over 150 years of combined experience in radio and records to the table, starting with the company President/Owner Larry Pareigis. If you are on Twitter he is also known as @NineNorthLP. He has almost 14,000 followers…..why…..to quote Kidd Redd, “for one thing, he’s interesting about 10 times a day. He dedicates time to it. If you’re in the country radio, record or artist biz, @NineNorthLP is worth following. He’s inspiring, fun, enthusiastic, and joyous about his artists.”
After graduating with honors from Middle Tennessee State University’s School Of Mass Communications, Pareigis continued the radio career he’d started in Savannah, GA. at 14 with stops at WKDA-AM/WKDF-FM Nashville, WSM-AM-FM/TNN/CMT Nashville, KRST Albuquerque, KNCI/KRAK/KHTK Sacramento & KYCY San Francisco, winning a Gavin for Program Director of the Year Award on the way.
Post-radio, after a brief stop at Herb Alpert and Jerry Moss’ ALMO Sounds, Pareigis went to work for the newly-rejuvenated Monument Records label under the Sony Nashville umbrella. During his decade with the company that would be Sony BMG Nashville, he ran promotion for each label – at some points ALL the labels – under that umbrella, including the aforementioned Monument, Columbia, Epic and Lucky Dog.
During that decade, he was responsible for breaking acts like Dixie Chicks, Gretchen Wilson, Montgomery Gentry, Van Zant, Miranda Lambert, Buddy Jewell and many more.
Upon leaving SBMG in 2007, Pareigis founded Nine North Records, Nashville’s first “virtual” record label, providing promotion and marketing services to country artists.
NNR concentrates on the established artist that believes in extending their brand independently and the new artist that wants to get their music out there and not wait 18-24 months for their shot with a major.
In addition, the network of people that work with NNR can provide all the same services, on an a la carte basis, that a major would provide – in a much more financially realistic model for all parties involved.
Pareigis also worked with Rocky Comfort Records to guide Tracy Lawrence’s FIND OUT WHO YOUR FRIENDS ARE to a multi-week #1 as part of his True North consultancy. He continues to work with Laney & Tracy Lawrence as a part of Rocky Comfort.
In addition, he and the Nine North team are responsible for the promotion and social networking elements for the ACM-winning Duo Of The Year, Joey+Rory, and their hit single CHEATER CHEATER. The CD/download that CHEATER is featured on, THE LIFE OF A SONG, is well past 200K units in physical sales & 400K in digital sales already.
Recently working with Cold River’s amazingly talented Katie Armiger on her first BDS/Mediabase reporting radio charting single KISS ME NOW.
Pareigis looks forward to bringing his years of experience in both the radio and music industries to bear for the artists that are a part of the Nine North Records/Turnpike Music family.