It’s overcast here in Tucson today, but sadly still warm, like going to be 86…so a little humid possibly for us. LOL I am trying to get ready for Easter with my Mom and Sissy. Today we are going to color eggs! I take coloring very seriously, whether it is Eggs or my hair ;)

“SocialMediology 101″ is my daily column on ALL ACCESS, the web’s largest radio and music industry community. Every Monday, Tuesday, Thursday and Friday I post tips, ideas and insights, then Wednesday is a full blog post done in a more editorial, instructional and/or entertaining way; filled with all my ‘Jessisms’ and advice I give clients.

ALL ACCESS offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. If you are in the music business in any capacity you probably have heard of them, if you haven’t do yourself a favor and check them out!

  • MON: Social Media Management Monday
    Expectations!?!? Determine your goals and manage your own expectations. This is probably the biggest lesson I have learned from traditional advertising that I carried over to social media and social networking optimization for clients.
  • TUES: Tuesday Tips From the Social Media Community
    Meet Liz Strauss: Liz defines irresistible businesses as those with great relationships who constantly do the following: remove what customers don’t want; enhance what customers love; and add something unexpected customers would die for … Irresistible defines Liz.
  • WED: Is Your Networking Not Working?
    Networking events deliver value through idea sharing, communication techniques, relationship building and promoting goodwill in the perspective community.  Over the years I have learned a few things from these events that I apply to Social Media/Web 2.0 Networking.
  • THURS: 3rd Screen Thursday
    SMS Text Messaging Still #1 It has been confirmed before, but a new study from Deloitte also tells us the SMS text messaging remains the number-one use of mobile devices.  For those waiting to start mobile marketing campaigns and comparing its effectiveness to reach their customers versus other social media platforms, you don’t need to wonder any more.
  • FRI: Finger Candy Friday:
    Social Networking vs Social Media
    Most often social media and social networking are assumed to be the same, but there is a significant difference between the two both in terms of meaning and features they offer to clients.  While social media is a tactic of connecting with a target audience, social networking is a means of sharing information and interacting with other users.

Past week on Finger Candy Media Blog
Sundays Best
Jewelers for Japan is a non-profit organization, established in March 2011, to aid the victims of the earthquake and tsunami.   100% of monies raised goes directly to the Red Cross.  The Red Cross will use the money in support of the Japanese relief effort, in accordance with their own policies.

Must Tweet Monday
Jack Ingram and Jimmy Wayne Adam Drake finds some of the best tweets from your favorite Musicians, Broadcasting Industry Professionals and highlights it every Monday!

Social MEdia…Who Are You When Everyone’s Looking?
A whole lot of: Social MEdia. Not pontificating or getting up on a soapbox, I do my fair share of showboating.  We all serve and participate in different communities, industries and schools of thought. There is enough room for everyone. Last week, I was brought into a conversation comparing my usage of various Social Media platforms to communicate, with another New Media Professional. Basically, someone said I was doing it right, and insinuated that this other person was doing it wrong.

Get High On Helping Others 4/20
In the spirit of Carpe Diem, I’m claiming 4-20 as a national day of giving, observing and sharing of emotions.  Much like Dicken’s Scrooge, anyone can lift their spirits dramatically by giving, helping, volunteering or directly donating to those in need.  Researches have a name for the medicinal power of giving: Helper’s High. ~ Tim Sanders

Guest Blog Appearance with Lee Abrams on Hiring Creative People
A few observations of what gets me going in terms of what to look for in people and in creating staffs. Probably bad advice for a traditional environment—but for something an un-traditional as a creative staff, I believe these elements are pretty critical–Staffs of GREAT entertainment entities are filled with oddballs and crazies. In fact, a HUGE reason many entertainment companies like many radio stations today are vulnerable because they fail to have that edgy  people component, the ‘imagineers’ to borrow from Disney.

Ready To Go Radio at the WorldWide Radio Summit
The Worldwide Radio Summit will spotlight the most important issues impacting radio today, as well as focus on the future of this crucial broadcast medium. A wide array of radio power players and the world’s most innovative and influential programmers, DJs and technology experts will address new ways to reach consumers, the radio’s influence across multiple platforms, social media, new business models, new technology, streaming advances, radio device development and creative programming.