“SocialMediology 101″ is Jessica Northey’s daily column on ALL ACCESS, the web’s largest radio and music industry community. Every Monday, Tuesday, Thursday and Friday she posts tips, ideas and insights, then Wednesday is a full blog post done in a more editorial, instructional and/or entertaining way; filled with all the ‘Jessisms’ and advice she gives clients.

ALL ACCESS offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. If you are in the music business in any capacity you probably have heard of them, if you haven’t do yourself a favor and check them out!

  • MON: Social Media Management Monday
     (I was a speaker at the NAB Show in Las Vegas in a session called “Are You Being Followed?”
    Are your social media efforts working together with your marketing goals? MORE HERE
  • TUES: Tuesday Tips From the Social Media Community
    Think you know how TV news is being gathered, think again. Stephen Clark has initiated a novel audience interactive program called the #Backchannel using Twitter to communicate with his audience as he’s putting together stories and during the newscasts themselves.
  • WED: Press the P1
    At any radio station current listeners are broken into twosegments: preference 1 (PI) listeners and preference 2 (P2) listeners. P1 are the core listeners, those who respond with the name of your station when asked “what radio station did you listen to most over the past week?”
  • THURS: 3rd Screen Thursday
    SMTP vs SMPP     There are two ways to send a text message. The difference on the surface may not seem like much, but behind the scenes it can mean the difference between a successful mobile marketing campaign and one that leaves a sour taste in your mouth for all things mobile.
  • FRI: Finger Candy Friday:
    Be The Person You Ask Others To Be
    Whether you’re a celebrity, musician, on-air personality, broadcasting professional or fellow social media enthusiast, if you are wondering why others aren’t paying attention to you, maybe it’s those fingers pointing back at you that should direct your attention to.

Past week on Finger Candy Media Blog
Sundays Best
OperationSAFE teaches children five important principles to emotional recovery and even survival.

Must Tweet Monday
Shooter, Blaine and a Little Pickler! Pretty nice week after the Academy of Country Music Awards. At least a couple of country stars welcomed new editions into the world!

One Size Does Not Fit All
The way I consult clients *on paper* looks more like a tree graph where each answer forms the next question. There is not a one-size-fits-all answer for any of them, but I have found some great questions that help you set up a strategic way to accomplish productivity goals!

eView with the Who’s Who
Meet Liz Strauss: An Irresistible, Authentic, Inside-Out Thinker: One of the greatest benefits of doing this feature, “eViews with the Who’s Who” is that I get to know so many fantastic people.  Especially, those I have seen online and/or admired for some time. Liz Stauss is no exception!

3rd Screen Thursday
Social Media vs Social Networking: Most often Social Media and Social Networking are assumed to be the same, but there is a significant difference between the two both in terms of meaning and features they offer to clients.

True Northey
Are you living the life you want to live?
It’s amazing how a book comes into your life when you need it. A friend suggested I read “Today We Are Rich” from best-selling Author, former Yahoo! Executive and acclaimed keynote speaker Tim Sanders.