The title wasn’t just a ploy to get you to read this blog post…I really do want to talk about “Tweeting Naked” or at least Tweeting from a perspective that offers a bare, unconcealing, transperant manner…in other words: just being yourself.
For the past few years I have spoke a lot about having a Socialality. Maybe this is a new concept for you; comparable to what some call, the humanization of a brand, I refer to your online personality as a Socialality.
A Socialality should reflect you or your brands unique attributes including behavioral, temperamental, emotional and mental that give you character! For celebrities, musicians, public figures this is closely tied to their image, essence or je ne sais quoi.
Let me be clear, transparency is good, but speaking of your divorce, recovery from alcohol/drug abuse, mental problems or erectile dysfunction borders on uncomfortable and if you are representing you, your brand or your company, could be disastrous! Unless you are a recovery institution or you sell Viagra, you might want to use the same PR rules that you do for your advertising/marketing plans. You can be personable without, being too personal!
Blake Shelton‘s enigmatic use of Twitter, as a vehicle to connect, engage and entertain followers is the first example that comes to mind. He is snide, sarcastic, sentimental and a really funny guy. Shelton who made his Country Music debut in 2001 with single “Austin” has charted more than seventeen singles, including seven Number One hits, but caught my eye when he started using Twitter as a way to express his “Socialality”…..and that he does! He is known for going to battle with PETA (People for the Ethical Treatment of Animals) in his anecdotal way and making outrageously funny comments to followers, including dialog with his “family jewels.”
Would Blake’s way work for everyone, heck no…definitely not me but he makes no excuses and does not claim to be a role model. Now does everyone need to display pundit like behavior to get their point across? Not necessarily…look at newer Country Artist CJaye LeRose: she innocently created a YouTube channel to raise awareness about animal adoption. Shortly after she wrote a song encouraging people to adopt pets and events escalated. Today, her YouTube channel has over 2 million views, 32,000 subscribers and over 18,000 Twitter Followers.
Start with what you are interested in: hobbies, skills, charity, industry, locality…. look for people who are interesting to you, express your interest in them, and then, try to be interesting. No one likes “bait and switch,” so be true to your Socialality/real-life personality and your followers will be true to you!