Who Says Yes, When Arbitron Calls?
Who are the people that say “yes” when Arbitron calls?
“Why do they do it? Do they follow the rules? Do they even know it’s about radio, or do they think it’s about all media? What do they think of the meters themselves and are they embarrassed to be seen wearing one? Is it true that multiple households kept their meters moving by attaching them to ceiling fans? And what should you do to target the kind of folks who are likely to be panelists?”
These questions are tackled by in an “unauthorized by Arbiron” look behind the PPM (Potable People Meters) curtain featuring video interviews of several real PPM panelists, past and present.
Allen Kepler and Broadcast Architecture are the folks behind this effort, which is the first stage in a process of diving deeper into the backstory of the PPM experience.
Mark Ramsey speaks with Allen Kepler: