ARBITRON AND JACOBS MEDIA ANNOUNCE FEATURED SPEAKERS FOR 2010 CONFERENCE

WFAN Morning Team, Boomer Esiason and Craig Carton to provide Keynote at Arbitron Client Conference Gary Shapiro, Valerie Geller, Joel Oxley, Michael Yoch, Jeff Haley and (ME) Jessica Northey will be speaking/presenting at the Arbitron Client Conference/Jacobs Media Summit!

“I am really honored to be a part of this conference and present my unique and easy way of looking at Social Media. I use all of the principles and practices I learned working in Radio/TV for over 15 years and help others “Get a G.R.A.S.P. of Social Media” and strategically optimize it to reach productivity goals!” – Jessica Northey

For the first time, this year’s event combines three of the radio industry’s most popular conferences: the Urban PD Clinic (December 7th), the Arbitron Client Conference (formerly known as the Radio Fly-In, December 8th) and the Jacobs Media Summit (December 9th) at the Hyatt Regency Baltimore. The topics will focus on the theme for this year’s conference: “Positioning, Mobile and Ratings Strategies for Today and the Future.”


Content : Conversation : Context
8:30am-12:30pm
December 9, 2010


The Arbitron Client Conference is December 7 & 8, The Jacobs Summit is December 9.
Click above to register for the full three day event.
Space is limited, so please register soon.
Use our Twitter hash tags:  Jacobs Summit – #js15 or Arbitron’s – #ACCJMS10
Gary ShapiroA Buggy Whip Industry?
Gary Shapiro from the Consumer Electronics Association
No issue is hotter for radio than performance rights, and recently we’ve heard from a new voice. Gary Shapiro, President and CEO of the Consumer Electronics Association, has not been shy in his criticism of the concept of the inclusion of FM chips in mobile devices. Gary will share his thoughts on this issue, but will also talk about the future of media and technology and what radio can look forward to.
Lee AbramsTurning the Queen Mary:
Lee Abrams, Former Tribune Chief Innovation Officer
Lee Abrams has been in the news a lot lately for his departure as Chief Innovation Office of The Tribune Company. But there is an important story behind the headlines – the challenges in taking an old media product and changing the culture and practices in order to survive and thrive in a new, complex, and competitive media world. Lee is a former radio consultant as well as as the Chief Programming Officer at XM, so he knows the radio space and our challenges as well as anyone.
Stephen ClarkUsing The Backchannel
Stephen Clark is the WXYZ/Channel 7 Action News at 6 Anchorman
Stephen Clark is an anchorman at Channel 7 in Detroit. But if you think you know how TV news is being gathered, think again. Stephen has initiated a novel audience interactive program – The Backchannel – using Twitter to communicate with his audience as he’s putting together stories and during the newscasts themselves. The Backchannel is an innovative feedback loop that might just change television news. And it has applications for News/Talk radio stations, as well as for personalities and teams who are bold enough to give the audience a seat at the table. Stephen joins the Summit to discuss how the Backchannel works and how it can remake radio.
Is This Radio?
In the past several months, major radio brands like WTOP in Washington DC and National Public Radio have announced that they are dropping the term, “radio,” from the way they refer to themselves. They are doing this because of their belief that “radio” is much more than what comes out of transmitters and towers. Joel Oxley, Bonneville’s Senior Regional VP and manager of WTOP will be joined by NPR’s Senior Director of Product Development, Michael Yoch, and the RAB’s President/CEO Jeff Haley in a discussion exploring just what is radio today and in the future, and how should broadcasters define it.
Joel Oxley Michael Yoch Jeff Haley
“Are You Being Followed? Social Media Made Easy”
Jessica Northey owns Finger Candy Media, LLC and is Associate Editor of FullThrottleCountry.com
Renowned SocialMediologist Jessica Northey will bring her unique – and successful – secrets on how to ramp up a social media effort. She practices what she preaches – Jessica currently has almost 94,000 followers on Twitter and even more impressive, her company, Finger Candy Media hasclose to 11,000, and her dog has over 4,500!
Jessica IS social media! She translates the confusing points to an easy to understand platform. Jessica has over 15 years of experience in all media, including radio. She’s a nationally recognized Blogger/Writer, Social PR Expert who owns social media boutique firm Finger Candy Media, LLC and is the Associate Editor of FullThrottleCountry.com, country music radio’s interactive new media idea sharing platform.
Space is limited – please register soon
Jacobs Summit 15 is 8:30am-12:30pm December 9, 2010


For more information on this year’s conference agenda, visit www.arbitron.com/movingup. Please note that both Arbitron and Jacobs Media Summit agendas are subject to change.

About Arbitron
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers and advertising agencies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter™ and PPM 360™, new technologies for media and marketing research.

Portable People Meter™, PPM™ and PPM 360™ are marks of Arbitron Inc.

About Jacobs Media
Jacobs Media is a leading radio consultant to Rock radio, Alternative radio, Public Radio and brands that need to understand their specific consumer target. With a commitment to innovation and customized strategies, Jacobs Media keeps clients aware of new trends, using online polls, focus groups, and—now—as pioneers in modern ethnography, going beyond the numbers and observing real people in real life situations. Consulting. Research. Strategy. Jacobs Media.