Third Screen Mobile-ability Tech Watch
5 trends to watch in geo-location
Real-time location tools are the future of the social Web, says former Digg architect and SimpleGeo co-founder Joe Stump. As phones grow more sophisticated and data-rich, he says, a growing number of companies and brands are likely to start joining the dots and incorporating location-aware features into their apps and marketing efforts. Mashable(4/28)
Are mobile phones the new loyalty cards?
A growing number of big-name brands are using services such as Foursquare to turn consumers’ smartphones into virtual loyalty cards, helping to boost sales and the amount of information companies can gather about their customers. That trend is transforming marketing, insiders say, allowing hypertargeted ads and promotions to be served up to audiences in the precise moment that they’re most receptive to them. “It gives us immediate feedback for what’s going on in the marketplace,” says Margery Schelling, PepsiCo Foodservice’s chief marketing officer. The New York Times (free registration) (4/28)